Tesco's Clubcard programme is one of the oldest and most iconic loyalty programmes in the UK with over 17 million members. 

In late 2019, it announced the addition of a new option - "Clubcard Plus" - a subscription-based loyalty programme offering unique benefits for a fixed monthly fee. 

Listen to this episode of Liquid Barcodes' podcast to hear the range of benefits offered to Tesco UK's consumers and our view on its potential for success.

Show Notes: 

1) Tesco UK's Subscription Strategy