Skift Meetings Podcast

#25 Tracy Halliwell: Why London’s Event Industry Is Booming Again

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The latest episode features Tracy Halliwell, Director of Tourism & Convention Bureau for London & Partners, in conversation with EventMB deputy editor, Angela Tupper.

 

In this episode titled, “Why London’s Event Industry Is Booming Again,” Tracy Halliwell discusses how London’s meeting and event sector is growing exponentially, and how this rebound relates to larger industry trends. Topics include:

  • Whether revenge attendance is already happening
  • How London's sustainability initiatives are changing the game
  • When global business travel will return to pre-pandemic levels
  • How to pick hybrid-event-friendly destinations
  • The value of government programs like subvention and event insurance
    • ...more
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