Kevin Kelly once wrote an article called 1,000 True Fans in which he argued that an up and coming artist could generate $100,000 by just having 1,000 die hard fans that would be willing to spend $100 on their product. Coach Burt believes that 25 stark raving crazy advocates for you could generate over $1 million in revenue for your company. In this show he shows how he works his TOP 25 strategy to build deep and meaningful referral partners where everybody wins.