The Buyer to Badass Podcast

25. Why I'm relaunching my business, building a brand I can scale & realising the freedom of being self employed


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I have been working so hard for weeks on the grand relaunch of Base Brands! But why do I need to relaunch? Essentially I've built a business that is not fit for the future. I am niching down on my target client, and scaling back my services A LOT! It's kinda scary. 

I've also pulled forward my relaunch by 4 weeks by taking imperfect action. I've realised imperfect action is better than no action and here's why.

Take a sneak peak behind the scenes of my business, and get some inspiration for launching your brand!

Connect with me:
@buyertobadass
@abbieabs_
@base.brands

Support the show:
Please subscribe, rate and review on Apple Podcasts to help support the show! Share to your IG stories and tag me! Help a gal out!

*New Episode every Monday*

Hello and welcome to the Buyer to Badass Podcast with me, your host Abbie! After over 10 years in the corporate world, buying for 4 global retailers that's taken me from London to Dublin, to Dubai I've taken the plunge and quit! Join me for the ride as I go freelance. I talk marketing, mindset and myself, and chat to other Buyers who have taken the leap too as I build my business like the badass entrepreneur I know I can be, and show you how you can do it too!

Connect with me:
@buyertobadass
@abbieabs_
@base.brands

Support the show:
Please subscribe, rate and review on Apple Podcasts to help support the show! Share to your IG stories and tag me! Help a gal out!

*New Episode every Monday*

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The Buyer to Badass PodcastBy Abbie Hughes