As ministries approach year-end giving season, it’s easy to feel the pressure to “wow” donors with staggering statistics or shocking facts. But here’s the truth: numbers don’t move people.

In this episode, I'll unpack the science behind why people make decisions emotionally before they ever think logically. You’ll learn why statistics often fail to connect with donors and how to use storytelling to engage their hearts first—then support your story with numbers that actually stick.

💡 What You’ll Learn

• Why statistics and logic alone don’t motivate giving
• The right way to pair storytelling and statistics so donors see both heart and impact
• How this approach transforms year-end fundraising and everyday donor communication

Similar Episodes: 

16 | Donors Ghosting You? The #1 Thing Every Ask Must Have

21 | When Donors Drop Off: 3 Ways to Keep Donations Flowing

12 | Ministry Storytelling Made Simple: A Framework to Engage Donors

Ready to clarify your ministry’s message and engage donors? Schedule a free call: https://irisstorytelling.com/getstarted

👉 Grab your free Ministry Newsletter Guide to easily write those updates that your donors want to read: https://irisstorytelling.com/guide

Connect w/ me:
[email protected]
https://irisstorytelling.com