We sat down with the brilliant and incredibly talented Kari Hernandez!Kari explains PR agency life, from Madmen style years to the modern era. The skill of storytelling withstands the test of time. Kari created one of the most elite PR agencies in the business and continues to be a dominant force in the world of communications. Her expertise and experience are hard to match. She explains the secret to her success and thoughts on what the future holds for B2B business communications. #publicrelations #communications #strategiccommunications #mediarelations #press 00:00 - Introduction01:05 - How PR Has Changed02:15 - Why Press Releases are Dead03:45 - What is Integrated Marketing?05:10 - Using Data & Research06:40 - How to Stand Out in B2B Tech08:05 - Handling Complex Industries09:30 - The Energy & Infrastructure Space11:15 - Running a Successful Agency12:50 - Spotting New Opportunities14:20 - Keeping Top Talent on Your Team16:30 - How to Measure PR Success18:00 - Combining Empathy and Data19:45 - Proving Value to Executives21:00 - The Future of PR Partnerships22:30 - Final Advice for Communicators