When is the right time to start something new?

In this debrief, Adrienne and Emily unpack their coaching session with Catherine Roe and offer a powerful reframe for any multi-passionate CEO: context determines the strategy.

They explore what made Catherine ready to grow something new — and how to know if you are too.

🎧 Listen in as they discuss: ✅ The truth about "multi-passionate" founders ✅ Why seasons of business matter more than hustle ✅ What happens when you try to grow two things that both need you ✅ The trap of chasing new ideas because you're bored ✅ Why minimum deposits might be the most CEO thing you do

This episode is your reminder to stay focused, stay human, and trust that there's a right time for everything — just not everything at once.

🏆 Top 5 Takeaways:

1. It's Not Burnout — It's Overcommitment – Trying to grow two things at once when neither can run without you = stress.

2. Seasons Shape Strategy – What's wise in one season might be reckless in another.

3. Minimum Deposits Matter – Everything doesn't need 100% — it needs intentionality.

4. Context Is Everything – Advice isn't one-size-fits-all. Make decisions based on your reality.

5. Stay Bored (Sometimes) – Not every lull means it's time to pivot. Mastery is boring — and powerful.

🕰️ Chapters 01:12 – Why we gave Catherine a green light 04:45 – When to not start the new thing 09:30 – The danger of distraction disguised as inspiration 13:18 – Our year of "yes"… and what we learned 18:42 – Why minimum deposits changed everything 23:40 – What to trim so your priorities can thrive 28:05 – Business ≠ Brand – How to stay in integrity when you're the face 32:11 – Your business can evolve. So can you.