Polaris is at the forefront of innovation in powersports, with a portfolio that spans off-road vehicles, motorcycles, snowmobiles, boats, and more. But what does it take to lead technology development in such a dynamic industry?

In this episode of Building Better, Tony Kinsman, Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, shares insights on how Polaris approaches product development, innovation, and customer-driven design.

We discuss:

• How Polaris balances cutting-edge technology with real-world customer needs

• The evolving role of software, automation, and connectivity in powersports

• How Polaris fosters a culture of innovation and continuous learning

• The challenges of integrating new technology without losing the core riding experience

Tony’s journey from engineering intern to CTO is a great example of what’s possible when you combine technical expertise, strategic thinking, and a passion for the products you build.

About Building Better:Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more.

Key Takeaways:

• Polaris’ innovation is customer-driven—technology is only valuable if it enhances the riding experience

• Automation and connectivity are reshaping powersports but in ways that preserve the fun and control for riders

• Systems engineering and software integration are now as critical as mechanical design

• A strong culture of learning and adaptability is essential for staying ahead in a competitive industry

Chapters:

• 00:00 – Introduction to Polaris and Tony Kinsman

• 05:22 – Polaris’ Core Mission and Customer Focus

• 06:31 – The Role of a CTO in Powersports Innovation

• 10:17 – How Polaris Identifies and Prioritizes New Technologies

• 15:05 – Balancing Comfort, Performance, and Cost in Vehicle Design

• 19:33 – Managing Complexity in Manufacturing and Supply Chain

• 23:28 – Building a Learning Culture at Polaris

• 26:52 – The Future of Technology in Powersports

• 31:51 – How Connectivity and Digital Displays Are Transforming the Riding Experience

• 36:47 – Balancing Innovation with Practicality

• 40:51 – Final Thoughts on the Future of Polaris and the Industry

About Tony Kinsman:Tony Kinsman is the Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, where he leads product development and technology strategy across the company’s diverse lineup. Since joining Polaris in 2004, he has held multiple leadership roles in engineering and product development, playing a key role in the growth and evolution of Polaris' industry-leading products.

Links & Resources:

• Learn more about Polaris: Company Website

• Connect with Tony Kinsman: LinkedIn

• Explore Polaris Technologies: RIDE COMMAND | DYNAMIX

• Show Notes: brandonbartneck.com/buildingbetter/tonykinsman

Connect with Building Better:Follow the podcast for more conversations on engineering, leadership, and technology:

• Apple Podcasts

• Spotify

• Google Podcasts