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In this episode of The Daily Drive, we dive into the remarkable transformation of LEGO, a company that faced bankruptcy in the early 2000s but reinvented itself into a global powerhouse. We explore how LEGO applied key mental models like The Innovator’s Dilemma, Blue Ocean Strategy, and Opportunity Cost to navigate a changing landscape and turn adversity into triumph. From embracing digital entertainment and movie partnerships to focusing on their core strengths, LEGO’s story is a powerful reminder of the importance of adaptation, mental flexibility, and innovative thinking in business and life. Tune in to learn how applying these principles can spark creativity and drive success in your own ventures.

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