In this episode of the CEO Help Desk, Adrienne and Emily coach Jen O'Hare, founder of Bell Box Co, through one of the most powerful prioritization tools we use at Clockwork: identifying her business's QBR (Queen Bee Role).

Jen runs a high-touch, end-to-end corporate gifting service — but like so many CEOs, she's been wearing all the hats. In this real-time strategy session, you'll hear how we narrowed in on what actually matters most to her customers, and how that clarity can help her scale without sacrificing quality.

Here's what we cover: ✅ Why Jen's customers choose her over off-the-shelf gift vendors ✅ How to define your QBR even when you "do everything" ✅ What to eliminate when your offers feel bloated ✅ How to balance logistics with customer experience ✅ Why your primary role should support — not compete with — the QBR

Jen walked away with clarity on what her customers actually value — and a path forward that prioritizes premium experience over perfection.

🎁 Learn more about Belle Box Co: 🌐 https://www.belleboxco.com 📲@belleboxco on Instagram + LinkedIn

📚 Learn how to identify your own QBR: www.runlikeclockwork.com

🏆 Top 5 Takeaways

1. Start with the Big Promise – Before you can define your QBR, you have to know what your customers are really buying.

2. Experience Over Product – For Jen, her clients care more about trust, ease, and white-glove service than the specific gift inside the box.

3. Trim the Extras – Premium doesn't mean everything — it means the right things, done well.

4. Define Your Roles – Everyone on the team should know how their primary role supports the QBR.

5. Futureproof with Clarity – When your QBR is clear, it becomes much easier to hire, market, and scale.

⏰ Chapters

01:00 – Meet Jen: What Bell Box Co offers and who they serve 03:22 – What makes Bell Box Co different from ecomm gift boxes 06:17 – The true "Big Promise" Jen delivers to clients 08:45 – Why customer experience trumps perfect product selection 12:02 – Defining your QBR when you wear all the hats 15:18 – How QBR clarity shapes your team and hiring 18:04 – Primary roles, secondary roles, and ideal roles 21:39 – Using your QBR to shape future marketing strategy 24:15 – Jen's next steps after the coaching session