One of the expectations when bringing in a digital analytics agency to help, is that they will have your best interests in mind.  Our success is their success, right?  That isn’t always the case.

Why wouldn’t an agency have their client’s best interests in mind?  What other interests could there be?  Could there be conflicting interest?

On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss the multiple interests an agency could have and how to determine if they are shared with you.

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