We discuss further the sunk cost fallacy of the consumer, this time in reference to business that "do good"., and how the good they do can be reducible into the life time value of people still being given as consumers.

#253: Sunk cost of social enterprise

We are consumers of life not its co-creators, so we are just givens. We are given credit for our wants and thats it. We consume our time as an economic good to no end. To see beyond the consumer is to see potential for change that would not just add value to the buyers journey called life, but unmarket it.

Society & Culture

Share #253: Sunk cost of social enterprise

Sign up to save your podcasts

#253: Sunk cost of social enterprise

#253: Sunk cost of social enterprise