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254: Gregg Alyce - Sending Personalized Gifts
In this episode of the Leverage Podcast, Ari and Nick interview [Greg Segall](https://www.linkedin.com/in/gregsegall), CEO of [Alyce](https://www.alyce.com/), a gifting service that matches customers with their intended recipients with unique B2C based gifts. Alyce strategically profiles its customers using social data to find that perfect gift. Listen as Gregg gives us the inside look into Alyce’s services and how sending a personalized gift has a greater impact to those on the receiving end.
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By Ari MeiselIn this episode of the Leverage Podcast, Ari and Nick interview [Greg Segall](https://www.linkedin.com/in/gregsegall), CEO of [Alyce](https://www.alyce.com/), a gifting service that matches customers with their intended recipients with unique B2C based gifts. Alyce strategically profiles its customers using social data to find that perfect gift. Listen as Gregg gives us the inside look into Alyce’s services and how sending a personalized gift has a greater impact to those on the receiving end.
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