EPISODE SUMMARY

Having more than 900 million users worldwide, LinkedIn has evolved into a powerful marketing tool. Any software business or brand can improve its sales and marketing efforts by building a great LinkedIn page or profile and establishing a professional network through high-quality content.
                                                                     
President of Vision Board Media, Donna Serdula, explains how LinkedIn can grow your brand. She also discussed the S-O-A-R methodology with Host and B2B SaaS Sales Coach Matt Wolach, which can help skyrocket your traction. Read more to find out!


PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS
Episode: Episode No. 255, “How to Win More Customers Using LinkedIn - with Donna Serdula”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Donna Serdula, President of Vision Board Media

TOP TIPS FROM THIS EPISODE

• Strategize
• Optimize
• Amplify
• Relate

EPISODE HIGHLIGHTS

• Use LinkedIn as a Networking Tool
• Perfect Your Profile

 
TOP QUOTES

Donna Serdula

[03:04] “LinkedIn isn't just a resume. This is your brand. This is your professional manifesto. This is how you can control how others perceive you.”
[16:08] “I think with the strategy that's working well, with LinkedIn, it has that strong profile, really making sure that you're telling your story.”
[21:40] “So take that time, craft that brand.”

Matt Wolach
[14:50] “There's a formula and I love that there's kind of a plan you can put together and just block it out on your calendar.”



LEARN MORE
 
To learn more about Donna Serdula and Vision Board, visit https://www.linkedin-makeover.com/about-vision-board-media/.
You can also find Donna Serdula on LinkedIn at: https://www.linkedin.com/in/todonna/.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

Get even more tips by following Matt elsewhere:

• Sales Tips
• LinkedIn
• Twitter
• Instagram