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256. Cyndee Woolley, C2 Communications, on Nailing the Message in a Crisis
What does it take to communicate clearly when the stakes are high, the audience is overwhelmed, and every message matters?
In this episode of The PR Podcast, host Jody Fisher talks with Cyndee Woolley, founder and CEO of C2 Communications, a strategic communications firm that helps government agencies, businesses, and community leaders cut through the noise and connect with the people they need to reach.
With 25 years in public relations and 16 years as an entrepreneur, Cyndee has led communications efforts across traditional media, digital platforms, social channels, public information campaigns, and major crises, including Hurricane Irma and Hurricane Ian. Her work spans local communities and international markets, including the Caribbean, Australia, the United Kingdom, and Canada.
The conversation explores what works in crisis communications, how public information campaigns can change behavior, why authenticity matters in personal and corporate branding, and how communicators can earn attention and trust in a crowded media landscape.
Cyndee is also the host of Cutting Through the Clutter and the author of Building Brand You, bringing a practical, real-world perspective on communications strategy, leadership, and the evolving role of PR today.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.
Cyndee Woolley
LinkedIn: https://www.linkedin.com/in/cyndeewoolley/
C2 Communications
Website: https://www.c2-com.com
LinkedIn: https://www.linkedin.com/company/c2-communications-llc/
The PR Podcast
Facebook: https://www.facebook.com/ThePRPodcast/
Twitter: https://x.com/ThePRPodcast1
Instagram: https://www.instagram.com/theprpodcast_/
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By Jody Fisher
5
1919 ratings
What does it take to communicate clearly when the stakes are high, the audience is overwhelmed, and every message matters?
In this episode of The PR Podcast, host Jody Fisher talks with Cyndee Woolley, founder and CEO of C2 Communications, a strategic communications firm that helps government agencies, businesses, and community leaders cut through the noise and connect with the people they need to reach.
With 25 years in public relations and 16 years as an entrepreneur, Cyndee has led communications efforts across traditional media, digital platforms, social channels, public information campaigns, and major crises, including Hurricane Irma and Hurricane Ian. Her work spans local communities and international markets, including the Caribbean, Australia, the United Kingdom, and Canada.
The conversation explores what works in crisis communications, how public information campaigns can change behavior, why authenticity matters in personal and corporate branding, and how communicators can earn attention and trust in a crowded media landscape.
Cyndee is also the host of Cutting Through the Clutter and the author of Building Brand You, bringing a practical, real-world perspective on communications strategy, leadership, and the evolving role of PR today.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.
Cyndee Woolley
LinkedIn: https://www.linkedin.com/in/cyndeewoolley/
C2 Communications
Website: https://www.c2-com.com
LinkedIn: https://www.linkedin.com/company/c2-communications-llc/
The PR Podcast
Facebook: https://www.facebook.com/ThePRPodcast/
Twitter: https://x.com/ThePRPodcast1
Instagram: https://www.instagram.com/theprpodcast_/
TikTok: https://www.tiktok.com/@theprpodcast?