Our guest for this LMScast episode is Pedro Cortés. Pedro works in website design and messaging for SaaS companies. In this episode he shares some expert tips for course creators on improving messaging, and how you can get more leads and close more sales for your training based membership site.

Pedro and Chris discuss the key terms of marketing and sales, and how optimizing the core principles on your online course website will lead to more sales of your products.

Chris and Pedro go through some fundamental aspects of web design, such as the differences between your homepage and a landing page on your website. Utilizing landing pages on your website allows you to have targeted messages for a specific audience about a product or service you offer. They also touch on the definition of conversion, which is the process of having a prospect take action on a specific offering, such as opting in to get a free ebook or signing up for a consultation call.

Assembling a clear and focused product message allows you to gain more trust with your audience, and it makes it easier for prospects to determine if your product or service is right for them. You want your ideal customer to think, “This product was built exactly for me.” Outlining your process in very clear terms helps you get this result.

The core of advertising to your ideal audience is appearing in channels they frequent. Pedro shares examples of this positioning, and how you may want to work with direct mail if you are working on a course for real estate agents, as they are very familiar and in tune with that medium.

Pedro offers a free strategy session at Cortes.Design if you'd like to book a call with him to see if you’d be a good fit to work together, so be sure to check that out if you need help with your messaging. If you have any questions, you can also feel free to shoot Pedro over an email at [email protected]. Thanks for joining us!