In this solo episode, Justin Burgess breaks down exactly how to build a personal brand in the insurance industry without feeling salesy, overproduced, or fake. Fresh off his appearance on the Andy Neary Accelerate Your Insurance Sales Podcast, Justin shares the strategy behind his content—what works, what doesn’t, and how to stand out in a crowded space.

You’ll learn:

• Why reposting articles isn’t a brand

• The three pillars of Justin’s brand: transparency, advocacy, and accountability

• Where to show up (and how often)

• Post ideas that actually build trust

• Why this is a long game—and how to win it

If you want to grow your benefits business, build real trust, and stop blending in, this episode is for you.