This podcast interview focuses on product innovation that has the power to help us all better understand ourselves and control our productivity. My guest is Dror Talisman, Co-founder and CEO of NeuroBrave.

Dror is a finance expert and a neurotechnology, robotics, and Deep Learning enthusiast.

Throughout his career, he's been a finance innovator, management consultant, senior project manager at the Israeli Military Intelligence, and the former CEO and co-founder of RAS robotics.

This has brought him proven experience in building companies from an idea through bootstrapping to capital raising.

In 2020, he co-founded NeuroBrave, a platform to provide access to real-time cognitive and emotional states through everyday wearable devices.

Its mission: To help people better understand themselves, cope better with day-to-day challenges, and have better control over their time and productivity.

And this inspired me, and hence I invited Dror to my podcast. We dig into the opportunity we have when we can understand the human brain in a better way. Dror shares his experiences of building the company, and what impossible obstacles he had to overcome. He shares his lessons to gain traction and convince even the most skeptical experts. Last but not least he shares his experiences on what it requires to defensible differentiation and turn that into something remarkable.

Here's one of his quotes:

Most of the wearable companies today will give you stress tracking. It's a number between zero to 100% that says, "What is your stress right now?"

All right, what do you do with it? Like, my stress level is 74 now. Wow. So, basically what we are building is a recommendation system based on AI processing that tells you what to do with it.

During this interview, you will learn four things:

1. How to disrupt an industry that can leverage 100 years of research, employs the smartest people, can leverage the best physicians?
2. Insights on how to get the fastest to product market fit
3. Why most value in your product strategy is in use cases that prevent a problem instead of cases that cure a problem
4. What characteristic beyond resilience you need to build a SaaS business that has staying power?

For more information about the guest from this week:

• Dror Talisman
• Website Neurobrave