Eli Lipshatz, or Lipi, is the Co-Founder of Escala, and has overseen over 100 systemization projects of Amazon brands, agencies, and aggregators.  He has become the resident subject matter expert for systems and process in the Amazon industry.  Before Escala, Lipi was the Head of Operations for an Amazon Private Label brand, systematizing each core function within the business before its exit to Thrasio.

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