Welcome to The SaaS CFO Podcast, where we dive deep into the financial strategies and innovations within the SaaS industry. In today's episode, our host Ben sits down with Paul Kleen, the founder of Pitchit, a pioneering company in the lead qualification space powered by AI. Since its inception in August 2022, Pitchit has transformed the way sales teams handle and prioritize leads, particularly in the telecommunications sector.  

Paul shares insights into the fully remote structure of Pitchit, their unique pricing model that moves away from traditional SaaS frameworks, and the company's impressive revenue metrics, ranging from hundreds of millions to billions annually. You'll hear about the innovative lead scoring system, the challenges and successes in fundraising, and the strategic go-to-market approaches that set Pitch It apart.  

This episode is a treasure trove of information for anyone navigating the SaaS landscape, providing a glimpse into how AI is disrupting traditional sales processes and the future of remote work. So grab your headphones and tune in to this enlightening conversation with Paul Kleen on The SaaS CFO Podcast. 

Show Notes:  

00:00 AI agent qualifies leads and books meetings efficiently 

03:57 We target telecommunications dealers selling to consumers. 

09:28 Selling AI-based lead qualification service, not features. 

11:24 Spam filtered, engagement evaluated, scored cold, warm, hot. 

15:49 Human interaction in customer service remains indispensable. 

18:29 Keynotes attract influencers, driving effective customer acquisition. 

21:05 Niche-specific expos more valuable than broad ones. 

23:48 Raised funds minimally to avoid potential pivots. 

28:59 Product market fit measured by qualified leads. 

32:55 Selected niche clients before publicly raising funding. 

33:51 Start stealthily, refine product before advertising broadly. 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/pitchit-raises-2-5-million-in-seed-round 

Paul Kleen’s LinkedIn: https://www.linkedin.com/in/paulkleen/ 

Pitchit’s LinkedIn: https://www.linkedin.com/company/pitchitai/ 

Pitchit’s Website: https://www.pitchit.ai/ 

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray