In this episode of the All of It Podcast Paige is diving deep into the world of real estate with Liza Story, a seasoned realtor from Park City, Utah. Liza, who grew up in Park City, combines her intimate knowledge of this luxurious resort town with her expertise in the high-end real estate market, focusing particularly on condos.

In this episode, you'll hear Liza share her insights on the impact of upcoming events like the Olympics on Park City’s property market, and discuss the strategic investment opportunities emerging in the area. Liza also opens up about her journey balancing entrepreneurship and motherhood, and how she manages her career while maintaining a healthy, active lifestyle in one of the most scenic parts of the country. Whether you’re a potential investor, a real estate enthusiast, or just curious about the dynamics of resort-town living, this episode is packed with valuable insights.

Key Takeaways:

• Insights into the seasonal fluctuations and their impact on real estate activities.
• Importance of niche marketing in real estate.
• The work-life balance as a mother and entrepreneur

Key Timestamps

[1:35] – Balancing mom life and entrepreneurship, setting boundaries.

[18:39] – Offering thorough due diligence for property investment.

[27:53] –  Focusing on niche markets in real estate.

[38:31] – Real estate agents should focus on delegating.

[40:13] - The Real estate market: winter and summer seasons.

Episode Quotes

•  "Moving forward in real estate, I think it's going to be more important than ever to really figure out what is that niche and who is your ideal client and the why behind it?" - Liza Story

Connect with Liza Story

Instagram: @Liza.Story

Website: LizaStory.com

Connect with Paige Miller

Instagram:@Paige_sells_realestate