"EdUp Edge: The Scoop on Career Schools, Leadership & Life Hacks"

2.6 - Admissions Expert Iasia Gregory on the Importance of a Good Script


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Iasia Gregory has been in the career education industry for over 20 years. She got her start as a telemarketer and has since dedicated her career to helping others find their purpose in life. Iasia loves her job because it allows her to change people's lives for the better. She believes that everyone deserves to know their identity and their purpose in life.

The purpose of a script or call guide is to provide a structure for the conversation and to help the advisor stay on track. However, it is still important to be yourself and to allow for personality to come through in the conversation.

Iasia talks about the importance of bonding with the person you are speaking to on the phone, in the intro, you should be bonding and getting the person to talk. The more information you get from them, the better because it is important to connect with people where they are.

In this episode, you will learn how important it is to build rapport with potential students, and how to do so by asking open-ended questions and bonding with them. Also talk about how important it is to get students to visit the school based on their needs, and how to do so by giving them a reason to come in and visit.

Key Topics in this Episode:

  • The Importance of a Script in Career Education with Iasia Gregory
  • The Importance of a Script or Guide When Speaking to Nontraditional Students
  • Phone Call Script: Intro, Body, and Close
  • The Body: Getting the students to visit the school based on their needs
  • The Importance of Listening and Asking Questions in Building Trust with Students
  • The Importance of Building a Connection with Your Students
  • The Importance of Staying On-Topic and Addressing Student Concerns
  • The Importance of Staying on Topic in an Interview
  • The Importance of In-Person Communication in the Enrollment Process
  • The Importance of the First Conversation with a Student
  • The Importance of Asking the Right Questions
  • The Benefits of Appointment Confirmation
  • The Importance of Confirming Appointments with Prospective Students
  • Memorable Quotes from this Episode:

    "I really have a passion for changing lives."

    "It's so important from beginning to end to remain in that bond, remain getting them to talk."

    "What makes you different? There needs to be a specific type of thing that you do with that student over the phone that they don't hear anywhere else."

    "If you're not constantly learning, you're not growing."

    "If you're not growing, you're not living."

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    "EdUp Edge: The Scoop on Career Schools, Leadership & Life Hacks"By Kathy Belletty

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