Successful brands need to be authentic, genuine, and true to the purpose behind the brand. In this episode, <a href= "https://www.linkedin.com/in/gregperotto/">Greg Perotto</a>, VP of Brand & Communications at <a href= "https://hootsuite.com/">HootSuite</a>, discusses the importance of having a compelling purpose combined with a compelling point of view that aligns your brand with your company culture, its employees, and your customers.

Successful brands need to be authentic, genuine, and true to the purpose behind the brand. In this episode, Greg Perotto, VP of Brand & Communications at HootSuite, discusses the importance of having a compelling purpose combined with a compelling point of view that aligns your brand with your company culture, its employees, and your customers.

Successful brands need to be authentic, genuine, and true to the purpose behind the brand. In this episode, <a href="https://www.linkedin.com/in/gregperotto/" rel="noopener noreferrer">Greg Perotto</a>, VP of Brand &amp; Communications at <a href="https://hootsuite.com/" rel="noopener noreferrer">HootSuite</a>, discusses the importance of having a compelling purpose combined with a compelling point of view that aligns your brand with your company culture, its employees, and your customers.

26: Align Your Brand with a Compelling Purpose w/Greg Perotto

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You'll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations.

Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

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Marketing

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You'll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations. Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

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26: Align Your Brand with a Compelling Purpose w/Greg Perotto

26: Align Your Brand with a Compelling Purpose w/Greg Perotto