The phrase "Don't Judge a Book by Its Cover" rarely applies toward actual books. Most of us have seen a cover in a bookstore or online and immediately wanted to know more. After all, that's the point of book covers!

But what exactly goes into designing covers? Artist Felix Ortiz and author Michael R. Fletcher share their thoughts on what makes cover art effective and the different approaches traditional and independent publishing take in designing covers. They also walk us through the cover design process from start to finish, diving into the logistical, financial, and artistic nuts and bolts we rarely hear discussed.

Find Felix Ortiz's art online at his ArtStation page.

Find Michael R. Fletcher on Twitter, Facebook, or his official website. If you like your fantasy dark and gritty and hard to put down, check out one of his books:

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Detailed show notes can be found at https://thefantasyinn.com