Bryony Melhuish is the owner and creative director of Shiift Creative, a brand + web studio serving companies across the globe. We talk with Bryony about the differences in advertising for US and UK brands, why it’s important to dig deep into project goals and how to extract inspiration by being focused on the process. She challenges listeners to ask themselves, “Where do you want to be in 5 years time?” and take steps today to design the life they want to live. Learn more about Bryony at shiiftcreative.com and connect with her on Instagram.

Additional Content: “Pricing and the Psychology of Consumption,” Harvard Business Review.