Scale With Heart

26 Build a Business Rooted in Story with Adi Sudarkoff


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Today’s guest is my writing coach and dear friend, Adi Sudarkoff. Adi is a master at connecting me back to my “why” when I’m feeling blocked in the creative process. It can be so frustrating when we’re working so closely with our projects and we’re feeling overwhelmed by options, that our central mission of doing that project becomes lost in the shuffle. Returning to that “why” makes it a lot easier to figure out exactly how to connect to our audience through whatever channel we’ve chosen. In this conversation we talk about some of the tools Adi uses to do just that, including human design, astrology, and writing practices, as well as the ways we can work to heal our own personal stories to create powerful, story-based business. We also spend some time breaking down the value of exchanging money, creating stability in our lives through business, and fighting against a scarcity mindset.

 

Here are some things I learned:

  • Humans are a story-based species. We connect with each other and with ourselves through story, absorbing societal stories to create narratives about who we are.
  • We all must work through the conditioning done to us by a white, capitalist, heteronormative, patriarchal society.
  • Most people perpetuate very limiting stories about themselves based on what they’ve been told in the past.
  • When you force yourself to be palatable, or “relatable” to everyone, you prevent yourself from actually saying anything.
  • How can we be more intentionally inclusive and find the people who align with our purpose and goals? First, by embracing all parts of ourselves.
  • We can get lost in the binary of “real” and “not real” in a hyperlogical culture. A better question to ask is, “Is this helpful?”
  • Human design and astrology, like many other systems, give a snapshot of the archetypal energy that runs within you.

 

Resources from this episode:

 

Adi Sudarkoff’s website

Find Adi on Instagram at @adisudarkoff

Read Lisa Cron’s “Wired for Story” book 

Read Priya Parker’s “The Art of Gathering” book

Read Jacob Goldstein’s “Money:  A Made Up Story About A True Thing” book

Read Natalie Goldberg’s “Writing Down the Bones” book

Additional resources:

 

Be sure to grab my free guide on crafting your mission statement! 

Follow me on Instagram: https://www.instagram.com/nicoleralston_/

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Scale With HeartBy Nicole Ralston

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