On this episode of the Roadmap, Petra Kirin, a product manager from Resonate digital, shares her thoughts on digital transformation and what it takes to implement one.

(0:00) – Intro(2:30) – Petra background(4:00) – Digital transformation(6:52) – Company awareness(14:00) – Company challenges(21:00) – How to approach digital transformation(26:05) – Shifting your thinking(32:55) – Timeline(39:17) – Success stories(43:58) – Word of advice