Creating a brand or a business is never just about the creators. It's also about who we do this for, which becomes a part of our why. When we are crystal clear who that person or thing is, everything we touch becomes more intentional and purposeful. We create connections, loyalty, and bonds. Whether you know it or not, somebody out there cares about what you're up to and they won't do what they should be doing until they see you do it first. Journey with me as I paint a picture featuring that one kid out there who needs you to show and prove, along with some of the people I'm in entrepreneurship for, plus bulletproof points on how to do it for them - since it's much bigger than you or me.

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Shine hard. Grind harder.