The Goldenbrand: For women ready to stop hating their photos and start owning their story.

26. Don't Sweat the Copycats: 10 Tips to Protect Your Brand Content & Stay Original

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In this episode, host Lisa Haukom dives into the world of copycats and shares why imitation is actually a sign you're doing something right! Learn how to embrace your unique POV, leverage the power of community, and turn copycat energy into fuel for your own creative fire.

Key Takeaways:

  • The Copycat Conundrum: Understanding the psychology behind copycats and reframing imitation as a compliment.
  • The Silver Lining: How copycats can actually be a valuable asset, helping you reach new audiences and refine your brand.
  • 10 Tips to Turn Copycats into Cheerleaders: Actionable strategies for embracing imitation, innovating your content, and building a loyal community.
  • The Power of Blanketing Your POV: Why sharing your unique perspective across multiple platforms is a game-changer for brand growth and authenticity.
  • Brand Examples: Discover how successful brands like Supreme, Glossier, and Apple have leveraged copycats to their advantage.
  • The POV Playbook: A resource to help you define your unique point of view and create content that truly reflects you.

    • Resources Mentioned:

    • ⁠POV Playbook⁠
    • Episode 21: Fear of Being Seen?
    • Episode 17: Why Community is Your Business's Biggest Asset
    • Episode 5: How to Show Up Consistently on Social Media Without Burning Out
    • Episode 22: Selfies Are So 2015. Meet the New Selfie. Plus the Ripple Effect of One Good Photo
    • Episode 8: How to Create a Content Strategy (and Actually Stick to It!)

      • Where to Find Us

      • Instagram: @thegoldenbrandco
      • Freebies here!

        • Don't let copycats discourage you – embrace them as a sign of your growing influence and use these strategies to elevate your brand even further!

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        The Goldenbrand: For women ready to stop hating their photos and start owning their story.By Lisa Haukom
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