In this week's IBISWorld podcast, editor Kieran Newton and analyst Jon Hadad open up our new limited series on the rapidly evolving world of video games by investigating the industry's biggest rivalry, between the manufacturers of the consoles themselves: Microsoft, Sony, and Nintendo. Marketing narratives, the rise of mobile games, and breakout hits like Fortnite are forcing these companies to adapt and innovate like never before.

This is only Part 1 of Game Changers - next time, we'll look at the industry's perennial pursuit of new technology. Stay tuned!