Mass Appeal

#26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective)


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Questions Amanda answered in this episode:
  • Were you a gamer or what prompted you to take the huge leap from PR to mobile games?
  • What’s been the biggest challenge you’ve faced since joining Muus Collective in your role as Head of Marketing?
  • How are you leveraging partnerships with BELLEMINT? What do you think makes a good partnership with game studios?
  • How are Bellemint users interacting with Revolve?
  • What role do community and social experience play in BELLEMINT?
  • What’s your strategy for UA?
Timestamp:
  • 5:00 Amanda’s background
  • 11:06 Fundraising challenges in Silicon Valley
  • 14:50 Approaches to partnerships
  • 20:21 Bellemint and Revolve’s partnership
  • 25:30 Who are the “gamers”?
  • 28:19 UA for fashion gamers and lovers
Mentioned in this Episode:
  • Amanda Lulewicz’s LinkedIn
  • Muus Collective
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Mass AppealBy adjoe