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26: How Artificial Intelligence is Influencing Account Based Marketing w/ Jessica Cross
Jessica Cross’ obsession is working with data to enable personalization at scale.
Whether that is through email, dynamic ad units, or direct mail, she sees that whenever she can personalize, there are better click through or conversion rates. She leverages Artificial Intelligence to help her reach this goal of personalization at scale.
Jessica works in Account Based Marketing for RollWorks, a division of AdRoll. She has been in the high tech B2B world for nine years. She worked with two different predictive scoring companies before her time at AdRoll. She’s been in her new role for over two years now where she gets to market to marketers. She thinks it’s a great place to be!
We sat down with Jessica for this episode of The Intelligent Marketer to hear all about her job at RollWorks, Artificial Intelligence, and her career influences.
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By Chris Nixon and Raviv TurnerJessica Cross’ obsession is working with data to enable personalization at scale.
Whether that is through email, dynamic ad units, or direct mail, she sees that whenever she can personalize, there are better click through or conversion rates. She leverages Artificial Intelligence to help her reach this goal of personalization at scale.
Jessica works in Account Based Marketing for RollWorks, a division of AdRoll. She has been in the high tech B2B world for nine years. She worked with two different predictive scoring companies before her time at AdRoll. She’s been in her new role for over two years now where she gets to market to marketers. She thinks it’s a great place to be!
We sat down with Jessica for this episode of The Intelligent Marketer to hear all about her job at RollWorks, Artificial Intelligence, and her career influences.