In the latest episode of "Lessons from a Podcast" Melanie dives into the heart of personal branding with the creator of "Empowered Presence" a podcast dedicated to amplifying the voices of women of color. They tackle the intricacies of maintaining authenticity while building a brand, the pressures of social media presence, and the importance of setting up systems for sustainability. An enlightening story from a recent guest highlights the struggle and resilience involved in reclaiming one's voice after personal setbacks. This episode is a treasure trove of insights for podcasters looking to navigate the balance between personal branding and personal well-being.

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Links & Resources

Libsyn : https://libsyn.com/

Website : https://www.empoweredpresence.tv/

Apple Podcast : https://podcasts.apple.com/us/podcast/empowered-presence/id1694537703

Spotify : https://open.spotify.com/show/2JxNZrID32hfWEhu5jNbr4

Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

Kartra : https://kartra.com/

Instagram : https://www.instagram.com/melanieldenny/

YouTube : https://www.youtube.com/@melanieldenny

LinkedIn : https://www.linkedin.com/showcase/empowered-presence%E2%84%A2-podcast/about/

Timestamps

Challenges and enjoyment (00:01:05) The guest's experience with the podcast, challenges faced, and the enjoyment of the process.

Reason for starting the podcast (00:01:33) The motivation behind starting the podcast and its relevance to the guest's work.

The setback of personal branding (00:03:34) Discussion on the personal nature of branding and the impact of personal issues on visibility.

Managing social media breaks (00:04:27) The importance of taking breaks from social media and managing presence during breaks.

Setting up systems (00:05:57) The importance of setting up processes and systems for potential breaks in content creation.

Finding your voice and brand (00:07:24) Discussion on the process of finding one's voice, personality, and brand identity.

Embracing weaknesses (00:08:54) The realization and acceptance of perceived weaknesses as strengths in personal brand development.

Assimilation and identity (00:10:52) The impact of assimilation on personal branding, particularly for people of color.

Authenticity in podcasting (00:12:27) The role of podcasting in providing a platform for authentic self-expression and identity sharing.

Creating a comfortable environment (00:13:13) Methods for making podcast guests comfortable and building trust for open conversations.

The challenges of finding the right guests (00:15:40) Discussion about the difficulty of finding guests who align with the podcast's focus on women of color.

Podcast publishing process and tools (00:18:08) Explanation of the process of podcast publishing, including the use of Podsqueeze for editing and distribution.

Engaging with listeners and email marketing (00:21:07) Discussion about collecting listener emails, sending newsletters, and using email marketing tools like Karcher.