How has Facebook Advertising Changed During COVID and Further Through Q4

At The Budai Media, we specialize in retention marketing, but on this episode of The Ecom Show, we get a chance to sit down with an expert in customer acquisition!

Just in time for Black Friday, we’ve got the scoop from Arthur Freydin, the CEO and Owner of BASIC Creative. This impressive Facebook & Instagram Ad agency offers ROI Driven Social Media Advertising for ecommerce brands, with in-house creatives for their clients and comprehensive ad strategies to scale them up.

Take a seat and have a listen while The Budai Media founder Daniel and this week’s podcast guest Arthur take on lots of topics and answer your questions about:

✔️ How to cope with Facebook Ad shutdowns and account bans

✔️ Latest trends for Creatives

✔️ What niches are perfect for Facebook and Instagrams Ads and which ones aren’t

✔️ Tools, apps, and automation for ad creation

✔️ Social media advertisements in Q4

Know the Difference

Don’t fret if you’ve ever had your Facebook Ads account shutdown. “It’s practically a right of passage” for ad agencies, according to Arthur! It’s essential to understand the distinction between having your account shut down vs. banned, with the latter of the two far more severe (and harder to come back from).

Regardless of what happens, it’s normally Facebook’s mistake 9/10 times, and there is a way to reinstate your account in most instances. Facebook’s customer service is not very helpful or responsive, but there are ways around even an account ban (if Facebook doesn’t like your company, business model, or product).

Creating the Perfect Creative

It’s part of Arthur and his company’s job to stay ahead of the latest trends in creatives, and he notes that in 2020 video ads have taken a back seat to static images and GIFs. He mentions that 2020 has been a very dynamic year, with new trends surfacing each month. Between the elections in the US and the COVID-19 pandemic, different brands have thrived and suffered at different times of the year depending on lockdowns, shutdowns, and other current events.

The key takeaway is that every brand has different things that work for them, so it’s important to test everything!

Is Social Media Advertising Right for You?

It’s really not for everyone, and Arthur will be the first to tell you that certain stuff simply won’t work on Facebook, like CBD oil or firearms. Even if your product doesn’t violate Facebook’s terms, you will find that heavily commoditized items won’t ever perform well on Facebook because these sorts of ads work differently than Google Ads.

On Instagram or Facebook, you disrupt the scrolling experience, so you have to keep it visually appealing and relative. Food, supplements, subscription boxes, and fashion; all of these things do quite well!

The best tools for ad creation

On the ad-running side, Arthur prefers to keep it simple. You can’t truly automate ads because the ever-changing Facebook algorithm is unforgiving. There are a few tools you can use, but Facebook normally buys them out and adds them to their backend anyway.

On the creative side, BASIC Creative uses tools like Canva, Photoshop, Adobe Premiere Pro, and VideoLeap. He even lets us in on the secret that all you need is a dependable phone and great lighting to get high-quality photos and videos for your creatives!

Crushing in in Q4: Advice from the Experts

Arthur isn’t shy about giving his advice for Q4; it’s the most crucial time of the year for him and his team too!

The most important principle he preaches is: Stay Agile. Things are constantly changing throughout the year, and even more so during Q4, so you have to be alert and ready to switch it up at a moment’s notice. Pre-approve your ads ahead of time, don’t ever increase or decrease spending by more than 30% in one day, spend according to your previous day’s revenue, and stay flexible with

Follow Daniel Budai:

Daniel's LinkedIn

Daniel's Facebook

Follow Arthur:

Arthur's email

BASIC Creative's website 

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