Workfluencer

#26: How to Build a Powerful Employee Advocacy Program with Nicole (Stephens) Coffey

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Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn:

  • Why authentic employee stories outperform corporate content
  • How to help employees spot and share story-worthy moments
  • The right way to use content libraries (and when to move beyond them)
  • Measuring success without expensive tools
  • Getting leadership buy-in for employee advocacy
  • Balancing brand guidelines with authenticity

    •  Nicole shares practical examples from intern to C-suite level, explaining how companies of any size can build a powerful employee advocacy program that drives real results. Perfect for talent acquisition leaders, employer brand professionals, and business leaders looking to enhance their talent attraction through employee voices.

     

    #EmployeeAdvocacy #EmployerBranding #TalentAcquisition #Recruiting #ContentStrategy #EmployeeGeneratedContent

     

     

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    //TIMESTAMPS:

     

    00:00 INTRODUCTION

    01:03 Why Traditional Recruiting Content Doesn't Work 

    04:20 Content Libraries: The Right Way to Use Them 

    07:44 How Candidates Really Consume Employee Content 

    10:21 Balancing Brand Guidelines with Authenticity 

    13:48 Redefining Failure in Employee Advocacy 

    20:33 Building an Employee Advocacy Program with Zero Budget 

    24:54 Help Employees Find Story-Worthy Moments 

    28:04 Entry-Level to C-Suite: Content That Works 

    34:55 Overcoming Common Employee Advocacy Challenges 

    43:15 The Future: When EGC Becomes Just Content 

    45:42 Should You Pay Employees for Content?

     

     

    RECOMMENDED NEXT EPISODE
    →  #16: Making the case for Hiring Manager branding with Carrie Corcoran

     

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    🌟 CONNECT WITH NICOLE
    💼 LinkedIn: https://www.linkedin.com/in/nicolescoffey/ 

    🌐 Website: https://nicolestephens.work/ 

     

     

    🌟 CONNECT WITH ME
    💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
    🐦 Twitter: https://twitter.com/rhonab
    📸 Instagram: https://www.instagram.com/rhonabpierce/
    🎵 TikTok: https://www.tiktok.com/@rhonabpierce
    🌐 Website: https://www.rhonapierce.com/ 

     

    💜 Leave a review on Apple Podcasts
      https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
     

    🟢 Leave a rating on Spotify
      https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

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    WorkfluencerBy Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
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