Not Your Mom's Sales Podcast

26 - How to Charge Businesses for Sponsoring Your Podcast


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Julie Deem shares how one of the simplest ways to structure sponsorship deals is by charging a flat rate for an ad placed on a set number of episodes. In this episode, Julie goes into the benefits of flat-rate sponsorships, steps to price your ad spots, and a sample email pitch to help you reach out to potential sponsors.  

Episode Highlights:

  • Why Use a Flat-Rate Sponsorship System?
  • Consider your audience size, engagement levels, and episode frequency to set fair and appealing rates. 
  • To attract potential sponsors, create a clear, well-designed one-pager.
  • Sample sponsorship pitch email. 
  • Email [email protected] to get the email template.

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Have a question? Send me a message on Instagram:
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Not Your Mom's Sales PodcastBy Julie Deem