When we think about email, we think about relationships. That can be tough when we are selling both on Amazon. Our data is locked down. So how do we get more Amazon customers over to the web? And is it a battle or just a strategic balance play? I've tapped into our Email Growth Society Strategy Squad for this episode, chatting with Emily who helps a lot of our customers migrate their Amazon customers over to the web. She's got some quick tips to share, as well as some ways to think about the balance between your Amazon and Web presence.

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