The average person sees up to 10,000 branded messages every single day. If you're overwhelmed by that as a communicator, think about how your audience feels. At West Ridge Church in northwest Atlanta, creative arts pastor Phil Bowdle and his team are figuring out how to cut through the clutter.

Phil joined us on this episode to discuss the importance of cultivating authenticity, the new way people attend church, and how to engage people in church outside of small groups.

What we talked about:

• Practices, processes, and habits to push authenticity
• How the way people attend church now is different from 30 years ago
• What would change if we knew we had 8-10 times a year to communicate with somebody

For more interviews from The Nurtured Church podcast, check us out on Apple Podcasts, on Spotify, or on our website.