After the success of his first podcast (see episode 2; the story of PhD), we had to have Jason back to discuss his latest venture - HMN24. In fact,  this episode is exactly what this podcast is about - discussing the latest developments and interpretations of sports and active nutrition. But the great thing about Jason is that this isn't just about opinion... it is about doing. 

HMN24 is about human optimisation. It is about performance beyond the gym. It is about health and wellbeing. And indirectly it is about the ageing athlete (my words, not Jason's). And there is something so right about it, and I suspect many others will agree. It'll take some time to know what consumers think of course, but i've no doubt that there will be a lot of fast followers looking to copy or adapt the proposition of HMN24.