Professional rock climber Matt Segal knew that climbing would never be enough for him. Plus, he was fed up with drinking bad coffee on climbing expeditions. As a result, Segal founded Alpine Start, an artisan instant coffee company, while continuing to raise the bar in climbing.

In this episode of the Out and Back podcast, Abby and Shanty catch up with Segal to learn how he redefines what’s possible in climbing and how he juggles sports with running a business.