Learning Out Loud

#26 - Maxine Clifford - Small Business Owner on How to Live your Ideal Life


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Maxine Clifford is the owner of two Purvelo indoor cycle locations - one in Charlottesville, Virginia, and one in Athens, Georgia.  Maxine began working for Purvelo as a second year undergraduate, and after graduating UVA in 2019 managed the Athens location before buying it and the Charlottesville studio. 

Use our code: LEARNING20 for 20% off your first month on ALL Purvelo memberships (pur & simple, pur premium, ultimate pur and Student 3 month)!


We spoke with Maxine about:

  • The extreme importance of working with people you enjoy spending time with

  • Creating win-wins with other businesses (or even win-win-wins)

  • Separating work and life

  • Asking for advice from mentors

  • The use of data in effective decision-making

  • Much more

  • ...more
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    Learning Out LoudBy Justin Guerra, Marlee Reiter, Chapin Zerner