Nat Ford is CEO of the Jacksonville Transportation Authority (or JTA). Mr. Ford’s storied career includes tenures as CEO of the San Francisco Municipal Transportation Agency and the Metropolitan Atlanta Rapid Transit Authority.

He has received an incredible list of accolades, including the American Public Transportation Association’s Outstanding Public Transportation Manager for 2020, as well as the White House Champion of Change award.

This forward-looking conversation focused on the role automated vehicles can play in public transportation, as well as the different ways in which a transportation authority (and specifically JTA) can have a significant impact on its community.

JTA website: https://www.jtafla.com/

During the conversation, we discussed JTA's approach to hiring and developing their culture. Mr. Ford highlighted the Leadership Characteristics that the JTA has developed, which are shown in the show notes.