Season 3 kicks off with Kirby Porter, founder of New Game Labs. Kirby played basketball at Harvard and eventually started her own company, New Game Labs, a platform that helps athletes build their brand through content creation. Kirby discusses how being a D1 student-athlete helped build her brand, what makes athletes uniquely positioned to be creators, and how creators and athletes can contribute towards a more equitable society. Follow her @KirbyPorter_ and @NewGameLabs and subscribe @SidelineStories for more!