<a href="https://www.linkedin.com/in/samanthastonemarketing/">Samantha Stone</a> is the Founder/CMO of the Marketing Advisory Network and the author of <a href="http://marketingadvisorynetwork.com/unleash-possible/">Unleash Possible: A Marketing Playbook That Drives Sales</a>.
Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and win-rate.

Samantha Stone is the Founder/CMO of the Marketing Advisory Network and the author of Unleash Possible: A Marketing Playbook That Drives Sales. Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and win-rate.

<a href="https://www.linkedin.com/in/samanthastonemarketing/" rel="noopener noreferrer">Samantha Stone</a> is the Founder/CMO of the Marketing Advisory Network and the author of <a href="http://marketingadvisorynetwork.com/unleash-possible/" rel="noopener noreferrer">Unleash Possible: A Marketing Playbook That Drives Sales</a>.
Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and win-rate.&nbsp;

#26: Samantha Stone -- Digital Marketing Meets the Sales Funnel

This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them.

It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. 

Be sure to subscribe so you catch every episode as soon as it drops each week.

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This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each week.

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#26: Samantha Stone -- Digital Marketing Meets the Sales Funnel

#26: Samantha Stone -- Digital Marketing Meets the Sales Funnel