For 20+ years, Shuly continues to bridge the gap between the Israeli and US business market by helping young entrepreneurs break into the US market. From the lessons she learned serving in the Israeli Defense Force to the founding story of UpWest, Shuly shares so many lessons for everyone -- New grads: treat your 20s as a “Decade of Discovery” - spend that time to find your passions and  curiosities - it’s worth it down the road.  Women: Shuly says “the tendency to doubt ourselves as women needs to just go away.” Everyone: Shuly reflects on the early stages of her career during the financial crisis to know that “we come out stronger from times like this.”