G+T Conversations

2.6 - Startup Stories from a Female Entrepreneur

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Welcome back to season two of G+T Conversations! We are your hosts, Gwenda + Tatjana, and in this episode, we speak about startups and entrepreneurship.

Follow G+T Conversations on Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠@GTconversations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join the conversation.


G+T Catch-up:

  • Kolkata Knight Riders (KKR) won the IPL Championship 2024
  • United Nations introduced the World Football Day on 25 May
  • Gwenda reminds us to make time for friendships


    • Some of the things we mentioned in this episode:

    • "You can always connect the dots looking backwards": From doing content writing on the side to pay the bills while working on a medical tech business idea to keeping that business idea on the side and becoming the Founder + CEO of a marketing agency
    • India is way more entrepreneur friendly than Germany.
    • GINSEP is a startup platform that helps Indian startups to succeed in Germany and vice versa.
    • Network(ing) is essential as a Startup Founder.
    • No company can achieve anything without talented and passionate employees.
    • When you are building a company, 99% of the time you are working on your business rather than in your craft.
    • The best (but most boring) investment into your business is to hire a fantastic CA (Chartered Accountant) to help you with all financial and compliance related tasks.
    • Legal and financial compliances are especially important for any company that wants to raise funds and get investors on board.
    • Processes and systems help you to grow and scale your business.
    • Hire talent better than you: When starting out you hire people who can do anything, when scaling up you hire people who bring in expertise.
    • Favorite thing about entrepreneurship: Creating Impact - for clients to grow their business, for employees through company culture, and overall impact our society by being an active corporate citizen
    • Least favorite thing about entrepreneurship: endless to-do lists, there is always more to do, never feeling fully accomplished
    • Biggest f*ck up: Not letting go of our office space right away when covid hit in 2020. We were bleeding money (almost 3 lakhs) by delaying the economically necessary decision due to being emotionally attached to the office.
    • Some great entrepreneurs networks you can join: Networking Now India: ⁠https://www.networking-now.com/ ⁠ and Leap Club: ⁠https://leap.club/⁠

      • We would like to introduce you to the sponsor of today's episode: Mumbai based and female-led marketing agency Dreamers + Creators is your one-stop solution for all things marketing strategy, content, community building, and social media management.

      For details, check out their Instagram or visit their website: www.dreamersandcreators.in


      Follow G+T Conversations on Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@GTconversations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. You can also connect with us on our personal accounts⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@gwendaschobert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@craving_expat_life⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


      Tune in every other Friday for a new episode.

      * G+T Conversations is created using Spotify for Podcasters.

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      G+T ConversationsBy Gwenda + Tatjana