Paul Rutter, who works in the cruise business, applied the lessons learned in that industry to the general question of customer retention. His book highlights his expertise and has gotten him speaking engagements, consultation work, and other benefits. His second book will be about what goes on behind the scenes on a cruise. Get a sneak peek now.

 “Write what you know” may be a cliché, but it’s also true.

Whether you’re a cruise director or an author, you can’t ever please some of the people.

Always ask how your business will benefit by writing a book.

Don’t plan weddings on tropical islands during hurricane season.

Hope your ship never runs out of beer.

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