In this episode, I explore how a simple debate about Easter eggs reveals a much bigger problem in the puppy market. When the story behind a product changes, people start questioning whether it is still worth the money. The same principle applies when comparing puppy adverts online.

This is not about finding the cheapest puppy. It is about understanding the knowledge, responsibility and planning that sit behind a litter.

In this episode, we consider:

• Why price and value are two completely different things when buying a puppy
•  How puppy adverts often become a tick-box exercise rather than a true explanation of quality
•  Why breeder knowledge, stud selection and experience influence the future health of a puppy

If you are searching for a puppy and trying to make sense of the price differences you see online, this episode will help you look beyond the advert and understand what really matters.

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