
Sign up to save your podcasts
Or


I've been practicing dentistry for decades, and one pattern breaks my heart every time. Patients walk into my office carrying years of dental trauma—not just physical pain, but emotional wounds from feeling like they've failed. They've been through the cycle so many times: a filling becomes a crown, a crown fails and requires an extraction, an extraction leads to a bridge, and eventually implants. Each step feels like another failure, another expense, another loss of hope. I call this progressive decline the "Sonick Curve," and it mirrors the Jellinek Curve we use to understand addiction. These patients have hit their rock bottom and desperately need someone who understands their journey and can offer them a clear path forward.
My 5-Phase System for Rebuilding Trust and Restoring Health
Over the years, I've developed a systematic approach that addresses both the clinical needs and the emotional trauma these patients carry. I don't just treat teeth—I treat people who have lost faith in dentistry. Here's the exact framework I use with every complex case:
• Phase 1: Getting Out of Pain - Immediate relief is always the priority because no patient can think clearly or make good decisions while suffering
• Phase 2: Controlling Infection - Address active disease before any restorative work to stabilize the oral environment and prevent further deterioration
• Phase 3: Functional Rehabilitation - Restore the ability to eat, speak, and function normally while building confidence through tangible improvements
• Phase 4: Aesthetic Restoration - Address cosmetic concerns once function has been established to help patients regain their confidence and smile
• Phase 5: Long-Term Maintenance - Establish sustainable care protocols and educate patients on preventing future decline to create a partnership for lifelong oral health
Why Education and Empathy Transform Lives
Dental technical skills are essential, but they're not what will transform these patients' lives. What matters most is taking the time to acknowledge their journey, validate their feelings, and provide them with a clear roadmap they can understand and believe in. I tell every patient that the hardest step they took was walking through my door. That acknowledgment alone can bring tears to their eyes because someone finally understands. After I perform a thorough examination, I arrive at a single diagnosis—not multiple confusing options. Then, I present all treatment options transparently. This systematic approach gives them something they haven't had in years: hope.
What You'll Learn in This Episode
• How the "Sonick Curve" explains the predictable decline in oral health that mirrors addiction patterns
• Why patients who've experienced dental trauma have lost trust in dentistry, and how to rebuild it
• The exact 5-phase treatment system I use to move patients from pain to long-term health
• Why patient psychology matters as much as clinical technique in complex cases
• How to give hopeless patients a clear roadmap that transforms their experience and outcomes
If you're a dental professional dealing with complex cases, or if you've ever wondered how to help patients who have lost faith in dentistry, this episode will give you a proven framework for transforming their lives.
Mentioned in this episode:
Transform your practice with Dr. Michael Sonick's "Treating People Not Patients" course
Learn the hospitality secrets that create patient loyalty, drive referrals, and build thriving practices. Get 9 video modules, bonus content, and 6 CE credits for each member of your team!
Click here to learn more about Treating People Not Patients
By Dr. Michael Sonick, Team Building and Dental Practice Culture ExpertI've been practicing dentistry for decades, and one pattern breaks my heart every time. Patients walk into my office carrying years of dental trauma—not just physical pain, but emotional wounds from feeling like they've failed. They've been through the cycle so many times: a filling becomes a crown, a crown fails and requires an extraction, an extraction leads to a bridge, and eventually implants. Each step feels like another failure, another expense, another loss of hope. I call this progressive decline the "Sonick Curve," and it mirrors the Jellinek Curve we use to understand addiction. These patients have hit their rock bottom and desperately need someone who understands their journey and can offer them a clear path forward.
My 5-Phase System for Rebuilding Trust and Restoring Health
Over the years, I've developed a systematic approach that addresses both the clinical needs and the emotional trauma these patients carry. I don't just treat teeth—I treat people who have lost faith in dentistry. Here's the exact framework I use with every complex case:
• Phase 1: Getting Out of Pain - Immediate relief is always the priority because no patient can think clearly or make good decisions while suffering
• Phase 2: Controlling Infection - Address active disease before any restorative work to stabilize the oral environment and prevent further deterioration
• Phase 3: Functional Rehabilitation - Restore the ability to eat, speak, and function normally while building confidence through tangible improvements
• Phase 4: Aesthetic Restoration - Address cosmetic concerns once function has been established to help patients regain their confidence and smile
• Phase 5: Long-Term Maintenance - Establish sustainable care protocols and educate patients on preventing future decline to create a partnership for lifelong oral health
Why Education and Empathy Transform Lives
Dental technical skills are essential, but they're not what will transform these patients' lives. What matters most is taking the time to acknowledge their journey, validate their feelings, and provide them with a clear roadmap they can understand and believe in. I tell every patient that the hardest step they took was walking through my door. That acknowledgment alone can bring tears to their eyes because someone finally understands. After I perform a thorough examination, I arrive at a single diagnosis—not multiple confusing options. Then, I present all treatment options transparently. This systematic approach gives them something they haven't had in years: hope.
What You'll Learn in This Episode
• How the "Sonick Curve" explains the predictable decline in oral health that mirrors addiction patterns
• Why patients who've experienced dental trauma have lost trust in dentistry, and how to rebuild it
• The exact 5-phase treatment system I use to move patients from pain to long-term health
• Why patient psychology matters as much as clinical technique in complex cases
• How to give hopeless patients a clear roadmap that transforms their experience and outcomes
If you're a dental professional dealing with complex cases, or if you've ever wondered how to help patients who have lost faith in dentistry, this episode will give you a proven framework for transforming their lives.
Mentioned in this episode:
Transform your practice with Dr. Michael Sonick's "Treating People Not Patients" course
Learn the hospitality secrets that create patient loyalty, drive referrals, and build thriving practices. Get 9 video modules, bonus content, and 6 CE credits for each member of your team!
Click here to learn more about Treating People Not Patients