<p>Colour is the first thing your audience sees. That first glance is critical in what decision they will make next. Renowned colour expert Angela Wright shares with us tips and insights on how to best use colour to build your brand and increase your bottom line.</p>

Colour is the first thing your audience sees. That first glance is critical in what decision they will make next. Renowned colour expert Angela Wright shares with us tips and insights on how to best use colour to build your brand and increase your bottom line.

26 - The importance of colour in building brands and the bottom line - with Angela Wright

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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26 - The importance of colour in building brands and the bottom line - with Angela Wright

26 - The importance of colour in building brands and the bottom line - with Angela Wright